Audio exists. Now make it visible.
Sada is a Moroccan podcast platform built around audio storytelling — long-form content that deserves to live beyond the podcast player. Their challenge: how do you bring audio to social media in a way that actually stops people from scrolling?
They came with the scripts and the recorded audio. They needed someone to take those raw ingredients and build visual content that matches the depth of what is being said.
They brought the story. I built the world around it.
- —Podcast scripts
- —Recorded audio
- —Episode topics & narrative arc
- +Visual concept & art direction
- +AI-generated imagery & motion
- +Short-form editing & pacing
- +Social-native formatting (Shorts)
- +Eight complete episodes
Every episode, a different world.
Podcast content lives or dies by how it's packaged for short-form. The real work isn't making things look nice — it's finding a visual language that serves the story without competing with it. The imagery had to feel born from the words, not placed on top of them.
Working entirely with AI, I created a distinct visual environment for each episode, matching tone, pacing, and mood to the audio. No two episodes look the same, but all of them feel like Sada.
Eight stories. Eight visual worlds.
"You don't need a production crew to make content that looks like it had one."— Iliass Touijri