Launch the jersey. Make it land.
Void Walkers, a rising Moroccan esport team, needed their new jersey to hit — not just exist. The ask was a full creative package: a campaign built to perform on social, and a teaser that stops the scroll the moment it appears.
They gave me two product reference images. That was it. The rest was creative direction.
Two images. An entire world.
From those two references I built a complete creative universe — the lighting setups, the atmospheric compositions, the cinematic color grading — all conceived and executed through AI-driven creative direction. No studio, no location scouts, no production crew.
The teaser was treated like a proper short film — shot-listed, paced deliberately, and formatted natively for Reels. The campaign photos were art-directed to feel editorial rather than promotional: imagery that makes you ask where it was shot.